Feb 25

How to Use TikTok for Small Business in 2022

Everyone is on TikTok, but how can your small business utilize it? Let's discuss!

TikTok is undeniably one of the most successful social media apps today, with more than a billion active monthly users worldwide. It's a great source of entertainment for millions of people every day, particularly for young individuals aged 18 to 25 years old. More than 60% of its user base are part of Generation Z, while 39% are millennials.

TikTok allows users to create and share short videos about anything and everything under the sun. It changes not just the way people express themselves and grasp information online. The platform is also changing the way business owners market their products and services in this modern age. 

TikTok for Small Business: The Best Video Content Ideas 

Due to its unwavering popularity, more and more brands and businesses are turning to TikTok to increase their viewership and engagement. So, if you’re a small business, take advantage of this social media platform to widen your reach, work with influencers, and attract new customers.  

While most of its users are part of Gen Z, it can still boost awareness for your brand regardless of your market. There are tons of opportunities to interact with an older audience, as more than half of its users are beyond 30 years old. However, for your strategy to be fully effective, it’s crucial to make content that people will watch and share.

two women recording a tiktok

Here are just a few tips to get you started.

1. Share Business Advice

On TikTok, you can find not just consumers but also fellow business owners who are looking for encouragement and inspiration. Share with them the challenges that you faced before finally launching your business. Also, now that you’re managing a growing venture, how do you deal with the setbacks that turn up once in a while? 

By talking about your entrepreneurial journey, you can establish yourself as a trustworthy business leader who always acts in the best interests of customers. Regularly check comments from your followers and respond to them with more business tips and tricks. 

2. Support a Cause and Help Raise Awareness

In this day and age, consumers choose to buy from socially responsible businesses. When they know that their money goes someplace meaningful, they’re happier to shop with your brand.

Thus, raising funds or donating a portion of your profit to support a cause you care about can impact your brand. For instance, if you’re running a pet food business, partner with a local shelter and help raise awareness about their mission.

tiktok feed on smartphone

Giving your TikTok followers a virtual facility tour is a great idea. Moreover, you can share which animals are looking for homes and the supplies the shelter currently needs. That way, you can send a message about your brand’s values. As long as the cause is genuinely close to your heart, it can contribute to your company’s positive image.

3. Hype New Products

TikTok users have incredible purchasing power. A survey by Adweek found that 49% of them have purchased a product after seeing it promoted on the app. So, whether you’re offering new variants of an existing item, or releasing a completely new product, TikTok is the place to hype new offerings.

Use TikTok to build excitement before your big launch and even after its announcement. Share teasers that provide exciting clues, but keep people guessing. When done right, building some buzz will get people curious, prompting them to follow you to get more information on what’s to come. 

4. Take Them Behind the Scenes

People relate to other people more than brands. Breathe some life into your company by taking TikTok users behind the curtain.

Show your followers what your day-to-day routine looks like. For example, if you are running a home-based candle-making business and are developing a new line of colorful candles, give your TikTok followers behind-the-scenes access. Show them which scents you’re working with and the colors you plan to use.

Even when there’s no upcoming product launch, there’s something new to talk about! Share different soy wax melting techniques and how you organize your workstation after making one big batch of orders. Furthermore, you can provide a glimpse of how you package candles using eco-friendly materials. These interesting details will show your followers and potential customers how passionate you are about your work.

social media icons on smartphone


5. Post Hacks and Tutorials

No matter what type of business you're managing, there are relevant hacks and tutorials you can share. For example, owners of baking supply stores can share hacks that make the lives of fellow bakers easier, from the most convenient way of separating egg whites from yolks to opening hard-to-open jars.

Make sure everything's short and easy, something that even newbie bakers can do. Then, combine those shareable hacks with visually appealing dessert presentations. You can also make easy-to-follow videos of some of the most popular, complex-looking pastries today. 

Use TikTok to Grow Your Business in 2022

Many business owners, content creators, and marketers make the mistake of not including TikTok in their strategies simply because they believe that it only attracts teen audiences. The truth is this: TikTok is for everyone. It’s time to release your creative side and see what’s in store for you on this platform. There are endless possibilities for every business. Just see to it that your content fully aligns with your brand and always delivers some sort of value to users.


If you like this blog, read more about social media trends in 2022 that small businesses should care about.

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