Jan 28

How to Invest in Yourself as a Small Business Owner

How can you grow and evolve as a business owner? Here are five actionable tips.

As a small business owner, you invest your time, effort, and resources in your business if you want it to grow. Plus, you wear multiple hats — from accountant, leader, and marketer to salesperson and team manager. While all these things are crucial for business growth, they cause you to forget that you also need to invest in yourself.

Know that your business needs your 100% effort if you want it to succeed and scale properly. But if you’re tired, burned out, or feeling inefficient, this might be a challenge to achieve. You are the fuel and driving force that is meant to keep your business on the right path, heading in the right direction.

Investing in yourself is just as important as investing in your business. Are you ready for the next level? Here’s how you can invest in yourself as a small business owner.

5 Ways to Invest in Yourself as a Small Business Owner

1. Take Online Courses

Does email marketing confuse you? Do you want to learn how to run Facebook and Instagram ads? Is accounting or financing your weakness? Then taking online courses is one of the easiest ways to learn these things. And there are plenty of them that are affordable or even free.

Most are self-paced, allowing you to tackle them on your own time, wherever you want. Some accredited online courses also provide you with a certification that can expand your service offerings and customer base to help boost your revenue.

woman writing in notebook

Business matters change constantly, so it’s important to brush up on your knowledge and skills. This will help make your business work days easier and more effective.

Taking online courses helps broaden your knowledge and enhance your skills. Remember, the learning should never stop. Everything is constantly evolving — including people!

2. Be Willing to Try New Things

Trying new things can be daunting in and of itself. And when you add the risks involved when running a business, it can bring feelings of pressure and uncertainty. That’s why many entrepreneurs have a similar dilemma — do they stick to their comfort zone or try something else?

When you try new things, your brain is trained to think creatively and differently. It allows you to expand your mind and learn new things that could potentially work better for your business.

For example, TikTok is dominating the social media space these days. Not everyone is comfortable with it at first and you might need to learn how it works. But if your target market uses that platform, now is a good time to try!

TikTok icon on smartphone

Remember, you’ll never actually know unless you try.

3. Learn from Experts 

One of the best ways to invest in yourself is to learn from people who've already “been there, done that.”

Take time to network. Attend social events, join business groups, and foster good relationships with people in your field. Networking will help expand your horizon, open up new ideas, and introduce people who can be of value to your business.

Reading relevant books is another way to invest in yourself while also learning from others. This gives you the opportunity to come up with creative and innovative ways to handle concerns in your business.

man reading book

Lastly, consider listening to podcasts as a way to educate and entertain yourself. Many of the podcasts published these days will give you a chance to learn about certain subjects or get valuable advice from experts. 

4. Streamline Your Business to Save Time and Energy

As an entrepreneur, you might be used to doing almost everything all by yourself. But if you want your business to grow successfully, you’ll need to take some of the day-to-day load off your plate. 

First, avoid micromanaging. If you have team members, delegate some of the tasks to them and trust that they’ll be able to deliver.

Likewise, it’s best to invest in automation tools and software that will help you fulfill routine tasks. For example, Hootsuite can help you grow your social media presence. HubSpot allows you to craft sales and marketing solutions. TruePOS can boost your payment processing services.

Ultimately, doing this will give you the breathing room to focus on things that will significantly impact your business, like finding clients or meeting potential partners.

5. Take Care of Yourself 

While it may be difficult to consider, you need to be comfortable with the thought of taking a break when needed. In fact, studies show that taking breaks increases your energy, focus, and productivity. Taking breaks can also help to reduce and even prevent stress, allowing you to be your best for yourself and your business.

woman resting in chair

For example, you might want to pick up a new hobby you can do on the weekends. You might even want to plan an out-of-town trip with your family and friends. Or, it can be as simple as taking a day off to have “me” time and not think about anything work-related.

Overworking yourself will just lead to burnout and poor results. So, it’s much better for you to take time to relax and recharge. And you’ll be surprised at how much more inspired and refreshed you’ll feel to work on your business.

As a small business owner, adopting new tools and technologies can streamline your process, smooth out your operations, and modernize your business. Plus, these things will give you room to grow, evolve, and improve — ultimately to make your business better.

As one of the leaders in payment processing and point of sales systems, True POS empowers you to take your business to the next level. We are your one-stop shop and provide reliable customer inventory and sales management all in one place. We also provide tailor-made solutions, customized for your specific industry. 

Are you ready to take the next step? Get a free quote with us today!

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