As 2021 approaches its end, the spirit of the Christmas holiday looms upon us. Christmas – the most wonderful time of the year to give, receive, share kindness, spread love, and double down on Christmas marketing ideas.
Businesses around the world are preparing to roll out their seasonal promotions and Christmas marketing campaigns, pushing to reach those holiday targets. And with good reason. These things are crucial to the success of your business this year.
The festive season might look different in 2021 compared to the previous ones. But your customers’ desire to shop and create a special time for friends and family will remain the same.
If you want to get those year-end deliverables over the line, it’s time to put on your thinking cap. Get to brainstorming and design Christmas marketing campaign ideas to boost your revenue.
Here are six Christmas marketing ideas to help small businesses grow this holiday season.
6 Christmas Marketing Ideas Your Audience Will Love
1. Get Creative with a Holiday-Themed Website
Begin your Christmas makeover by making your website fit the theme of the holiday spirit. Responding to current events and changing seasons showcases brand awareness. Doing so can land you curious onlookers on your page, which your business can convert into customers. Studies have shown that an attractive website can build consumer trust and influence buying behavior.
It's essential to keep in mind that you don't have to stress too much and spend thousands of dollars on a complete website overhaul. Sometimes, even something as simple as changing your header, updating the palette of your site elements and widgets to holiday-themed colors, or repurposing your landing page is enough to ignite the holiday spirit.
2. Write Fun Gift Guides and Listicles
Right at this moment, someone out there is stressing out about a shopping list and is hopping on to Google to look up gift guides for some enlightenment. Each year, starting from April, holiday-related searches for gifts and other items like seasonal decor on social media sites and search engines increase 77%.
Writing gift listicles gives you the power to spotlight and advertise specific products from your inventory. You can pick these items based on their demand, inventory planning, sales history, or customer feedback. You won’t only help last-minute shoppers by speeding up the buying process. You'll also turn these shoppers into regular customers when they return to your website for some inspiration for their next buy. Consumers always appreciate E-commerce merchants when they make their lives easier and stress-free.
3. Create a Christmas-Themed Quiz
Quizzes are a fun and effective way to build your email list and keep a loyal consumer base. An average landing page conversion is around 2.35%. But business owners who use quizzes as their primary lead magnets report a conversion of 65%.
For business owners, quizzes can be valuable because of the useful information they provide you about your new subscribers. This new data will make it easier to curate your content to target a specific audience and build a loyal email list. You’ll no longer be wasting hours writing or producing generalized content that doesn’t bring you leads.
And it's a no-brainer why people love taking quizzes, too. They give people insight about themselves, and they're entertaining to take. And let's face it, who doesn't want to know which classic Christmas movie they are?
4. Run a “Countdown to Christmas” Promo and Offer Special Discounts
“Countdown to Christmas” is a popular Christmas promotion idea that adds some creative variety to traditional holiday digital marketing.
Entice your customers to come back to your website every day by creating a holiday timeline (or several of them) that offers a different deal every day. These can vary from percentages off and dollar discounts to free shipping and returns, quizzes, courses, videos, and gift cards. This type of Christmas promotion idea helps keep your audience engaged throughout the season. And if people keep coming back to your page, your business is more likely to leave an impression on them and be the first thing they'll think of when they need a product or service that you offer.
If you run out of creative Christmas promo names, try playing up other non-English greetings like Feliz Navidad (Spanish), Joyeux Noël (French), and Frohe Weihnachten (German) for a more diverse and inclusive feel to your brand.
5. Host a “Dear Santa” Giveaway
With the increase in the number of shoppers during the holidays, your competition will be fighting to get customers' attention by offering huge discounts and great deals. Luckily, you’ve got one thing that’s better than a good deal and is on theme with the season of giving.
Giveaways allow your customers to receive a free product or service. And your business benefits from the boost in engagement, traffic, following, and sales that you gain in the course of the giveaway.
Host a Christmas giveaway on all your social media profiles. Or host it on one platform, and have a rule that asks people who’ll join to share your giveaway on their own social media profiles. Invite your audience to leave a comment or “write a letter” to Santa, indicating the gifts they’d like to receive and a funny holiday anecdote about why they deserve it. Ask them to tag a friend or two and share your giveaway post. Choose the winner at random, or reward the participant with the most likes and give them one of the gifts in their letter.
6. Be Consistent with Christmas-Themed Social Media Posts
Solidify brand awareness and cohesion by representing the spirit of Christmas in your social media posts.
The holidays are often associated with red and green color schemes, along with festive and magical imagery like reindeers, elves, snowmen, and gingerbread houses in a winter wonderland. Try incorporating these themes into your visuals when you post on Facebook, Instagram, or Twitter. Also, you can use this wonderful time of the year to tell a heartwarming story that will get visitors and potential customers into the holiday spirit, and encourage them to join and share the experience.
This is always an exciting time of year! Play it up, live it up, and celebrate the season with your audience.